<ins id="p1bbt"><strike id="p1bbt"></strike></ins><var id="p1bbt"><video id="p1bbt"></video></var>
<cite id="p1bbt"><video id="p1bbt"></video></cite>
<cite id="p1bbt"></cite>

APPROACH

To solve this problem, we leveraged AI Data Cleanser to –

  • Cleanse the contact database & create a single version of truth using ML algorithms and custom feature generation based on the contact name, email address and company
  • Synced the cleansed contacts with the right customers to create a contact database that served as a master dataset for effective execution of marketing campaigns

KEY BENEFITS

  • Cleansed and accurate data allowed the client to understand priority contacts to be targeted
  • The marketing team of the client was able to tailor its marketing campaign and reach out to the right contacts for priority firms

RESULTS

  • 5% increase in click-through rate of marketing campaign emails due to the ability to target the correct contact
  • 2% increase in renewal revenue for subscription business driven by the increase in click-through rate

亚洲欧洲自拍拍偷